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'Design for Desire' by Duprass This new video art is our follow up to the previous video installation we created earlier this year (2006) for the fashion house ‘Castro'. While the first installation was assembled up from our own library of our pre-constructed video works and designs, the current work was commissioned in advance by the company in order to create a new design language, a new media language which will position the company in the front row of the world's most cultural wise fashion-art houses. The video art deliberately does not focus on a specific season or clothing line – it shows a selection of the company's all time fashion designs worn by the young and restless personalities and models. This esthetic approach tackles (among the others) the time dimension of the current fashion world – the speed of change is constantly accelerating, leaving various enormous holes along its path, holes which only art can fill and fulfill… and so this video art, post produced in super slow motion, acts as a double agent – a critic on one hand and alternative exhibitor on the other hand. The new design language consists of another layer of video art which runs in parallel to the above main work. The extra layer is a separate video art which investigates the clothing and accessories textures in an extreme close-up. The zooming-in act reveals the hidden details of the fabrics and body textures up to the point where the object is no longer seen as a whole figure. On the over all context level, the secondary layer creates a visual dissonance to the main work which multiplies many times the viewer's interest when the works are watched simultaneously.
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